Fasst Company had very modest beginnings within the tight confines of a spare bedroom. They are now in a new facility in Southern Utah with numerous employees and selling their product in over 12 countries. For over 10 years we have collectively worked together to create a culture within this niche industry that carries Fasst Company beyond any of their competition.
Sold in 12 countries
Aftermarket parts manufacturer
Fasst Company had the revelation to change a common product entirely. This bold move has pinned them against large corporations in an intense battle for marketshare. Below are three primary points we cover for strategy:
Fasst Company is a tight-niche group of individuals who are very proud to manufacture 100% of their products in the USA. This is a rare characteristic in business and can be positioned to a large advantage.
Every customer in nearly any market wants to be a part of a cause, movement, brand or niche. Probably all of them. Utilizing the phenomenon #FasstFamily we are bringing the FasstCo customers inside the business and creating a strong bond.
The two founders of the business still have complete control while happily talking to customers on a daily basis. They have an uncommon passion for their product and truly want every customer to be thrilled with each product.
A returning customer’s confidence is built upon a company he can trust. Here are four pedestal elements that create the Fasst Company brand.
The keystone to a business, an identity is hours upon hours of planning, & conceptualization.
Every color has a purpose and meaning, a voice to a specific demographic.
The typeface is another crucial element to a strong, rule-defined branding plan.
Convey the proper tone relevant to all marketing through consistent imagery.
Three concise colors chosen to represent machined precision, innovative energy and enduring trust.
A branding guide documents every visual element, technical detail and specification necesary to cement a strong foundation.
Fasst Company has two primary categories of products - ATV and motorcycle. Neither enthusiast enjoys relating to the other, so each product must be separated and displayed in a clear, consise manner to successfully engage the sales process.
Each Fasst Company, American-made product is unique in its design, and sometimes carries a much higher-than-average MSRP than a similar comparable product. But for a very good reason. Given this, we needed to make certain the user is clearly educated on the benefits of each item.
Most website applications are most successful when the customer can make product adjustments on the fly, at their own convenience and time-line (usually right now). We built their website on the Wordpress foundation; the single largest platform in the world.
Here we state & answer questions to better understand the customer, problems, demands, solutions and needs.
Before the visual elements come forward, the wireframe keeps the team focused on content only.
Visuals matter. Great design is simple, clean, clear and concise.
Taking the design to the browser is time-consuming act of producing clean code.
Problems arise by human nature; we send the beta site throughout our team to test for issues.
The new launch is a big event publicized through press releases, media outlets and social platforms.
At nealry triple the MSRP of most handlebars, Fasst Company presented us with the challenge to define their place in the market.
Most handlebars are a simple, inexpensive piece of aluminum at roughly $99, on average. Flexx Handlebars much more complicated, but ring in at $359 MSRP.
People don't like change and are resistant to products that do not fit the typical mold. Flexx Handlebars are an absolute break-away from the original product design.
Typical in any form of sport, weight matters. And more often than not, lighter is better. Flexx Handlebars weight two to three times as much as a standard handlebar.
Simple product education is vital with this piece. The Flexx Handlebar has an MSRP three times higher than most of its competition for a reason - it will out-perform any other handlebar, under any test. This is what we must illustrate.
Not everyone likes change, but we found an opportunity to highlight the precision construction and details within the product to glorify the difference in this handlebar.
Typically the lighter the motorcycle, the better off the package is, but here we can spotlight the robust list of staggering advantages over the traditional handlebar in order to alleviate any worries about the scale.
VIP high-volume dealers
Media reviews & features
Sales increase in '13
Building relationships with customers is the key to continued growth. We capitalize on email marketing as one element to connect with customers.
“We’re spread very thin, but to us, building the proper brand and culture is so important. KGA has really helped us grow organically over time”